Older People Now Discovering the Internet - Read about Generation X and Y
It’s curiosity, not suspicion, that entices many older users to learn about the past on the Internet. Many are looking way back: 47.8 percent of the visitors to the genealogy site Ancestry.com are 55-plus (according to Hitwise), while Legacy.com (“your nationwide resource for obituaries and guest books”) counts 64 percent of its visitors in that age group. Some are more interested in the recent past. “The 55-plus demo is big in terms of getting back in touch,” says Tancer. Classmates.com gets 34.2 percent of its traffic from people in that demographic, and Reunion.com gets 27.9 percent (the biggest age group for both sites).
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